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2012 12:14 pm Related News Former Pussycat Dolls star Nicole Scherzinger combined technology with fashion and wore the UK’s first ‘Twitter dress’ at the launch of the new 4G mobile network.a media report said.which came into force in 2005,researchers said on Monday. announced a global recall of the Galaxy note 7 last month Top News The fiasco of Samsung’s fire-prone Galaxy Note 7 smartphones — and its stumbling response to the problem — has left consumers from Shanghai to New York reconsidering how they feel about the South Korean tech giant and its products.Samsung Electronics said this week that it would stop making the Note 7 for good after first recalling some devices and then recalling their replacements too Now like the makers of Tylenol Ford Pintos and other products that faced crises in the past it must try to restore its relationship with customers as it repairs damage to its brand Samsung shares plunged as much as 8 percent in Seoul their biggest one-day drop since the 2008 financial crisis after the company apologized for halting sales of the Note 7 “I’m in a state of ‘I don’t know’” said Pamela Gill a 51-year-old who works at Pratt Institute a college in New York City and likes her replacement Note 7 “You’re thinking ‘Do I have to turn it in Is it going to blow up’” she said Abrief history of fire Samsung South Korea’s biggest company by far announced a global recall of the devices last month It said a subtle manufacturing error in the batteries made the phones prone to catch fire It offered to replace the devices But South Korea’s safety agency says a new still unidentified problem with the replacement devices makes them also likely to overheat Some consumers blame Samsung for not dealing decisively with the issue Hahm Young-kyu a 43-year-old South Korean office worker in Seoul whose wife is still using the Note 7 exclaims in frustration that the manufacturer tried to “cover up” the Note 7’s failings Samsung’s initial recall had a rocky start After the first reports of overheating devices it offered replacements but not refunds It waited a week before advising consumers to stop using the affected devices And critics complained that some retailers didn’t have up-to-date information until Samsung made a coordinated announcement with the US Consumer Product Safety Commission Read:Samsung Galaxy Note7 is dead; company permanently ends production “Ultimately they did the right thing which was to announce a full recall” said Jan Dawson a tech industry analyst with Jackdaw Research But when the replacement devices ran into trouble too he added: “That all goes out the window Samsung’s claims about fixing the problem are no longer reliable “Now they’ve got to demonstrate why potential buyers shouldn’t worry about future Samsung devices” Dawson said As one of the world’s largest tech conglomerates Samsung can afford to discontinue the Note 7 which was not its biggest-selling phone While the cost of recalling devices and halting production will be enormous it makes far more than that every quarter on sales of components for smartphones and computers But analysts say the new unexplained Note 7 problems will still inevitably hurt On Wednesday the company slashed its forecast for third-quarter profit to 52 trillion won ($46 billion) down from the 78 trillion won estimate it released Friday If Samsung’s full financial results due later this month are in line with that forecast Samsung will log its lowest quarterly profit in two years Mystery Defects “A company’s brand is their promise to consumers” said John Jacobs an expert on reputation and crisis communications at Georgetown University “If you break that promise you lose the customers you lose their loyalty” Initially the Note 7 got glowing reviews for its size features and big battery capacity Now the company is struggling to figure out what exactly is wrong Read:Samsung killing off the Galaxy Note 7 portends an Android turf war “They have to comprehensively check everything from the very basics outside the battery and inside the phone” said Park Chul Wan a former director of the next generation battery research center at the state-owned Korea Electronics Technology Institute Park has long argued that Note 7’s problems appeared to be more than a simple battery defect “This is a truly difficult problem It was Samsung’s mistake to have underestimated it” he said South Korean safety regulators says they are examining components other than the batteries to try to puzzle out why even the replacement phones Samsung made using different batteries are so fire prone “The improved product does not have the same defect That’s why we think there is a new defect” said Oh Yu-cheon a senior official at the Korean Agency for Technology and Standards Breathing Room Samsung needs to win back consumers’ trust by the time it launches its next high-end phone the Galaxy S8 likely early next year Dawson said “They have that time to come up with a convincing story and a set of actions that will reassure customers that when they buy an S8 it’s going to be safe” Kim Young Woo a tech analyst at SK Securities believes Samsung could accelerate the launch of the S8 to make up for abandoning the Note 7 but it cannot afford to start from scratch and it has to find the cause of the overheating Read:Samsung sends fire-proof boxes for Galaxy Note 7 returns The Note 7 has cutting-edge features like an electronic stylus and an iris-scanning security feature seemingly suited for a James Bond movie “Samsung’s best latest technologies are all in the Note 7” Park said “If it releases the next phone it has to use the technologies in the Note 7” The company is the most popular maker of Android phones and the world’s leading smartphone maker selling over 77 million phones in the second quarter of 2016 But in the prized US market it lags behind Apple whose iPhone models are more popular according to International Data Corp Can Samsung come back While the company has suffered a “big setback” IDC analyst Ryan Reith said “my guess is it won’t do a lot of damage” to its overall share of the market But he warned Samsung’s profits may suffer because it will need to offer substantial discounts and other promotions to boost sales of the S7 and other models Jacobs the Georgetown reputation expert says Samsung will need to do more than that He said Samsung made the right decision to cancel the Note 7 “for the greater good of the Samsung brand” But he believes Samsung should emphasize quality and rigorous testing when it promotes future models “They want to be known two years from now as a company that can be trusted” he said When potential customers contemplate future Samsung products he said “you don’t want them having that worry in the back of their mind” For all the latest Technology News download shlf1314n Express App More Top News

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