Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO. Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters.So it may come as a surprise to learn Hersh recently acquired Mobilize Networks, an engagement platform for membership-based organizations whose customers include The United Nations, Prezi, Docker, Maker Faire and some 1,000 others.With this acquisition, Hersh has assumed CEO duties at Mobilize while partnering closely with founders Sharon Savariego and Arthur Vainer. What did he discover about Mobilize, and can he teach an old category new tricks? We sat down with him to find out why this space is still interesting to him, eight years after he left Jive.RW: Most entrepreneurs are so fixated on the future, they never take a second look at a product or category. Enterprise community software certainly made its impact a few years back … but why are you going back into it now, with Mobilize?Hersh: Mobilize meets a specific, acute need: it allows membership-based organizations to build and manage modern professional networks. The technology their members use in their consumer lives is vastly better than the antiquated ways in which organizations are attempting to engage them. As a result, organizations are falling behind, and members are tuning out. But Mobilize changes that: it’s the first modern, purpose-built solution to amplify engagement and fuel member retention and growth. It’s a solution, not another general use platform, so it meets the unique workflow and engagement needs of member-driven communities.RW: How does a typical organization communicate with its members?Hersh: Email and general-use platforms mostly. You’ve probably experienced it yourself as an alumnus or association member.Many use one-size-fits-all solutions like community platforms or Google Groups, which weren’t created for their needs and have an antiquated user experience. It’s hard to find the content and people you need or stay connected to the group.Typically, organizations will roll out tools in succession to see if anything sticks. But they rarely gain traction, which costs them credibility and leaves members feeling less seen, heard and valued than ever.RW: What kinds of organizations are we talking about?Hersh: These are purpose-led organizations like trade associations, nonprofits and professional networks for corporations. This is not about customer support – it’s about engaging with and mobilizing networks of professionals and supporters behind a shared purpose.In 2018, people care deeply about these topics and organizations – they just need a better way to plug into them and feel a sense of belonging.RW: There are many competing solutions … what makes Mobilize unique?Hersh: Actually, there’s nothing else like Mobilize for this use case. Mobilize was created by, with and for community managers in membership-based organizations.It’s the first member engagement platform to combine a community social space, outreach tools, member directory and CRM in a purpose-built solution that amplifies engagement to fuel retention and growth.We’ve seen engagement increase by 2X-3X when organizations switch from these generic platforms to Mobilize, and aim to get that to over 10X over the next year with an aggressive roadmap and team of experts to assist our clients.RW: Who created the platform?Hersh: Mobilize was launched in 2014 by Sharon Savariego and Arthur Vainer, two amazing, passionate people whose vision and commitment got us to where we are today.I’m really happy that Sharon will stay on as Chief Product Officer and Arthur is assuming the role of Chief Technology Officer and wouldn’t do this without them. It’s a great team.RW: What’s Mobilize’s secret sauce?Hersh: It’s a combination of features that enable specific workflows for community managers, and a modern interface with a strong consumer sensibility to ensure members stay active.For example, Mobilize has an accessible-everywhere interface across the web, mobile and email. So it’s not “one more tool” but a simple approach that goes to where the user likes to work. These features allow community managers to focus on growth, not wrestling with tech and trying to convince people to use it.RW: What’s next for Mobilize?Hersh: We will add more engagement features and analytics to help our customers, and enterprise functionality for large-scale communities. But most importantly, we want to prioritize the people over the technology.Technology should serve connection and belonging. Beyond just a guiding philosophy, this translates into specific actions like adding team of consulting experts focused on driving outcomes for customers. It’s one of the main reasons I got back to this category, and I’m very excited to help these amazing organizations again. The Dos and Don’ts of Brand Awareness Videos 8 Key Components to Building a Successful Busin… Related Posts Brad AndersonEditor In Chief at ReadWrite Simple Branding Is Key for Complex Tech, Says R… Improving Customer Loyalty with 3 Easy Steps
In games of chance, like poker for example, you are dealt a hand. You have no control over the hand you are dealt. In fact, you don’t have any real influence over the cards you are given. The randomness is fundamentally unfair in that the outcomes can be widely different for the individuals playing the game.But there is something more than chance at work in these games. How you play the hand you are given matters a great deal. Those who endeavor to learn the rules of the game and play it well do better than those who ignore the rules of success.Some people, through luck of the draw, are born holding a royal flush. Through no effort of their own, they have been dealt a winning hand, as unfair as that might seem. Some of them will play their hand brilliantly, being grateful that they were given a gift and appreciating it enough to do something with it. However, it’s just as likely that those who are given a winning hand will take it for granted and play the game so poorly that they squander the gift that luck and circumstances provided them.Others receive a hand that seems worthless when compared to those who received better. Instead of a royal flush, they get a pair of sevens and a King. It’s a much more difficult hand to play well, but it is the only hand they have. More than a few of them will play their hand so well, grateful that they are starting with a pair, that they will win a hand that should have gone to someone who had a better start.The hand you are dealt may not be the hand you wanted, and it may not be as good a hand as others around you. But it is your hand, and you have no choice but to play that hand to best of your ability. It’s an absolute certainty that others have been dealt hands far worse than yours and succeed in spite of their poor luck. It’s also certain that others were dealt better hands and ended up in a worse position despite their initial lucky draw. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now
Andhra Pradesh Chief Minister N. Chandrababu Naidu on Monday said “democratic compulsions” have brought different Opposition parties together.Mr. Naidu was talking to journalists after meeting West Bengal Chief Minister Mamata Banerjee at the State Secretariat in Kolkata.He said a meeting of different parties to chalk out a future strategy would be held before the winter session of Parliament next month and the date would be announced shortly.The Telegu Desam Party (TDP) leader also accepted an invitation of Ms Banerjee to participate in a rally of Opposition parties organised by the Trinamool Congress in Kolkata on January 19.“I came here to meet Mamataji. Today, a senior leader like Mamataji and I have a responsibility. We have to save the nation. We have to save the democracy, we have to protect the institutions,” he said.Mr. Naidu did not elaborate on his government’s decision to withdraw ‘general consent’ to the CBI. He said institutions in the country were “under severe pressure and threat.”When asked who would be the face of an anti-BJP front, Ms Banerjee said “everybody will be the face of the mahagathbandhan”. Mr Naidu added that many leaders in the Opposition were senior to Prime Minister Narendra Modi in politics.Ms. Banerjee said they discussed in detail the future plan of action. “We can tell you one thing that we are totally together. We are working together, we are even speaking together. We are all together against the BJP government to save the nation, she added.”
Indian Premier League (IPL) team Royal Challengers Bangalore (RCB) unveiled on Friday an all new black and red jersey with two designs for home and away matches.”We are the first IPL team to have home and away jerseys,” said RCB chairman and its owner United Spirits Ltd’s chief marketing officer Amrit Thomas.Divided into two groups, the RCB players led by captain Virat Kohli and Chris Gayle showcased the two jerseys.This is @RCBTweets’ home jersey for VIVO #IPL 2016. pic.twitter.com/3yaqIX4tZx&; IndianPremierLeague (@IPL) April 7, 2016Some of the other team members who donned the jerseys included Shane Watson, KL Arun, Stuart Binny, Varun Aaron, Sarfaraz Khan, S. Aravind and Yuzvendra Chahal. Explosive batsman Abraham De Villiers was absent from the event. (Full IPL 2016 coverage )Talking about the team, captain Kohli said, “This time we have a better team. And Bengaluru has always had the best fan base. That’s why I love coming back to the city.”Recalling the just concluded World Twenty20 tournament, Kohli engaged in some banter with Gayle.”We hate you for having beaten us. But after that we were all rooting for the West Indies anyway,” he told Gayle.The jerseys have been designed by Michael Foley and manufactured by Bengaluru-based company Zeven; they are made of Atmocool fabric.And for the first time @RCBTweets will have an away jersey too. #IPL pic.twitter.com/oerd2YV5Ae&; IndianPremierLeague (@IPL) April 7, 2016RCB selected a group of fans as The Bold Army after a selection process to be the official cheer squad.advertisementThe Bengaluru team also unveiled its team anthem, RCB PlayBold Anthem, composed by Salim Merchant while the whole event was live streamed on the team’s official Facebook page.Interestingly, nobody spoke a word about RCB creator Vijay Mallya and the event completely lacked the page three glamour and celebrities.
The Welsh-born Hope, who emigrated to Australia, was The Welsh-born Hope, who emigrated to Australia, was also a WBC middleweight champion and has moved a division up to super middleweight to take on Vijender. On fighting for the belt for the first time, the Indian dasher said, “After this I will come in the league, my ranking will be 15 in the world and then its going to be like going for the world title fight — slowly, may be next year or after that,” he said. Post the Delhi fight, Vijender, a three-time Olympian and recipient of the Rajiv Gandhi Khel Ratna award, is planning to go to the Rio Games to lend his support to the three Indian boxers who have qualified in different weight categories. “I will go to the Rio Olympics (to support other Indian boxers), after this fight. I will go and just watch the fight in Rio,” said Vijender, who lost in the quarter finals of the last Olympic Games in London and also figured in the Athens Games in 2004. PTI NRB SSR GK PM PM BAS
Bhuvneshwar Kumar will fly back to India from England to recuperate from a lower back problem that kept him out of action recently. Bhuvneshwar had missed the third Twenty20 International and was not part of the first two ODIs after he hurt his back.Bhuvneshwar was not named in India’s 18-man Test squad for the first three matches in England after he aggravated his injury in the third and final one day international that hosts won to clinch the series 2-1.According to a report in ESPNCricinfo, Bhuvneshwar is believed to undergo intense fitness rehabilitation at the National Cricket Academy in Bengaluru before the cricket board’s medical team assesses his fitness.Bhuvneshwar’s injury is another massive blow to India after Jasprit Bumrah was forced out of the limited-overs series due to a thumb injury. Bumrah, though, has been named in the squad but will only be considered for selection from the second Test onwards.India are aiming for their first Test series victory in England since 2007 when Rahul Dravid-led side beat Michael Vaughan’s med 1-0 in a three-match series.With both Bhuvneshwar and Bumrah missing the first Test it will be a massive task for Ishant Sharma to shoulder the responsibility along with Umesh Yadav and Mohammed Shami.”His [Bhuvneshwar’s] condition is being assessed by the BCCI medical team and a call on his inclusion in the test squad will be made soon,” BCCI said in a statement.”Jasprit Bumrah, who has been included in the squad, will be available for selection from the second Test onwards based on his fitness,” the statement added.advertisementShami, who failed to pass the Yo-Yo Test ahead of the one-off Test versus Afghanistan, made a comeback in place of Navdeep Saini, who replaced him for the Bengaluru Test.Rishabh Pant named in India squad for first 3 Tests vs EnglandRishabh Pant earned his maiden Test call up and was named in the squad as second wicket-keeper along with Dinesh Karthik. Regular keeper Wriddhiman Saha is nursing a thumb injury and his inability to recover in time from it has allowed the selectors to include Pant ahead of Parthiv Patel.The first Test will be played at Edgbaston from August 1 and that will be followed by Test matches at Lord’s (August 9 to August 13), Trent Bridge (August 18 to August 22), The Rose Bowl (August 30 to September 3) and Kennington Oval (September 7 to September 11).With India winning the T20I series and England bagging the ODI series, the Test series will decide who comes out on top between the two sides after two-and-a-half months of cricket.India squad for first three Tests vs England:Virat Kohli (Captain), Shikhar Dhawan, KL Rahul, Murali Vijay, Cheteshwar Pujara, Ajinkya Rahane (vice-captain), Karun Nair, Dinesh Karthik (wicket-keeper), Rishabh Pant (wicket-keeper), R Ashwin, Ravindra Jadeja, Kuldeep Yadav, Hardik Pandya, Ishant Sharma, Mohd. Shami, Umesh Yadav, Jasprit Bumrah, Shardul Thakur.
Huawei Y9 (2019) will now launch in India on January 10 as Amazon exclusiveThe Huawei Y9 (2019) will launch in India on January 10, a few days ahead of the Honor 10 Lite launch.advertisement Sanket Vijayasarathy New DelhiJanuary 8, 2019UPDATED: January 8, 2019 15:39 IST HIGHLIGHTSHuawei has rescheduled the launch of the Y9 for January 10The phone touts a large notched display and 4,000mAh batteryThe launch will take place a few days ahead of the Honor 10 Lite launch in IndiaHuawei was supposed to launch the affordable Y9 (2019) smartphone in India on Monday, January 7, but the company had to reschedule the launch due to reasons unknown. The phone will now go official on Thursday, January 10 at an event in New Delhi that will begin at 10:30am. The Huawei Y9’s price and availability will be revealed at this event. What we do know for now is that the phone will launch as an Amazon exclusive device.The Huawei Y9 (2019) will be Huawei first smartphone for the Indian market this year. The launch will notably take place just a few days before the launch of the Honor 10 Lite by Huawei’s sub-brand. Both the Y9 (2019) and the Honor 10 Lite are expected to be priced close to each considering they both run the same Kirin 710 chipset. It is possible that the Y9 is priced slightly higher considering Honor is known for pricing its devices more competitively, but we will only know the price difference between the two once the Honor 10 Lite also goes official on January 15.The budget Huawei phone has been official outside of India for a few months now so we already know everything about the phone already as far as design and hardware is concerned. The Huawei Y9 (2019) touts an attractive 3D arc design on the back with a rear-mounted fingerprint sensor. It comes in three colours – Midnight Black, Sapphire Blue and a gradient Aurora Purple.The new Huawei Y9 also sports a massive 6.5-inch FHD+ (1080×2340) FullView display with a notch. It gets a fittingly large 4,000mAh battery capacity as well which should keep the phone powered for a whole day. Like the Honor 10 Lite, the Huawei Y9 (2019) also runs an octa-core Kirin 710 chipset. This is coupled with 6GB of RAM and 128GB of internal storage. While Y9 was launched in October with EMUI 8.2 based on Android Oreo, it is likely that the phone will come to India running Android Pie with EMUI 9 on top.advertisementThe Huawei Y9 (2019) also comes with dual cameras on the rear and front. On the back, it gets a a 13MP primary sensor and a 2MP secondary sensor. Up front, the phone gets a 16MP + 2MP configuration.ALSO READ | Honor 10 Lite India launch set for January 15, will be Flipkart exclusiveALSO READ | Honor 10 Lite quick review: A worthy successor to Honor 9 Lite?ALSO READ | Honor View 20 with 25MP front camera set to launch in India on January 29Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted bySanket Vijayasarathy Tags :Follow HauweiFollow Huawei Y9Follow Huawei Y9 2019Follow Mobiles
Next Reuters MadridMay 17, 2019UPDATED: May 17, 2019 09:11 IST Luka Jovic shone for Frankfurt in their Europa League campaign (Reuters Photo)HIGHLIGHTSLuka Jovic has been reportedly signed for $67 million by Real Madrid21-year-old Jovic scored 10 goals for Frankfurt in their Europa League campaignJovic has so far made 13 international appearances for SerbiaReal Madrid have signed Serbia striker Luka Jovic from Eintracht Frankfurt for 60 million euros ($67 million), television channel Sky Germany said on Thursday.Jovic, 21, scored 10 goals for the German side in their run to the Europa League semi-finals where they were knocked out by Chelsea on penalties and has netted 17 times in the Bundesliga.Spanish newspaper AS said Madrid would officially announce the signing next week after the Bundesliga season ends.Jovic, who has made 13 appearances for Serbia, is expected to be the first of several high-profile players to join Real Madrid as the deposed European champions look to respond to a disappointing campaign on all fronts.Also Read | FIFA deputy secretary general Boban looks forward to India’s results under Igor StimacAlso Read | Ernesto Valverde is the coach we want, says Barcelona presidentAlso See:For sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted byAkshay Ramesh Tags :Follow Real MadridFollow LA LigaFollow Luka JovicFollow Eintracht Frankfurt Real Madrid sign Luka Jovic from Eintracht FrankfurtReal Madrid are reportedly planning to officially announce the new signing of Luka Jovic next week after the end of the Bundesliga season. advertisement
The title together with the brief description on the cover of Rick Beyer and Elizabeth Sayles’ book makes it abundantly clear what the book is about. It reads: The Ghost Army of World War II: How One Top Secret Unit Deceived the Enemy with Inflatable Tanks, Sound Effects, and Other Audacious Fakery.And that’s what the Twenty-Third Headquarters Special Troops (AKA the Ghost Army) did. First, let’s talk a bit about the Ghost Army itself and how these guys operated, then we’ll talk about the eponymous book and why you should read it.The Ghost Army consisted of about 1,100 men. That’s battalion size, and in fact, is on the larger size for that unit type since most battalions are composed of between a few hundred to a thousand troops. With all of its trickery in action, however, this battalion could create the appearance of a force well over twenty times its size. Their job, quite simply, was to trick the enemies (in this case the German army of the Third Reich, AKA the Wehrmacht, AKA the Nazis) into thinking an army corp was deployed in a given area. That meant believing as many as twenty to forty or fifty thousand soldiers had mustered where, in reality, a fraction of that force was actually positioned. The idea was to siphon off a great deal of Wehrmacht effort from other locations, thus weakening German lines at critical junctures prior to allied advances, effecting needless use of enemy fuel and rations, stretching Nazi supply lines, and generally confusing one of the finest fighting forces the world had ever seen. Which was no easy task.Fortunately, the gentlemen who made up the Twenty-Third Special Headquarters Division were some of the brightest, most dedicated soldiers in the United States Army. Which is kind of ironic, as most of them had been writers, cartoonists, newspaper editors, or scientists before WWII, and few had ever pictured themselves wearing army green.The Ghost Army’s efforts involved three primary activities: the first was the use of physical objects to create the verisimilitude of troop activities; this included inflatable and wooden tanks, trucks, and other vehicles that could be quickly set up and moved about. The second was the use of sound effects — literally playing the sounds of tanks and trucks driving around via loudspeaker. And third, the Ghost Army mastered phony signal intelligence, broadcasting false information via radio, sending bogus telegraph messages, false reports meant to be intercepted, and more.After the allied landings at Normandy in June of 1944, the men of the Ghost Army followed the “actual” troops (no disrespect intended, of course — these men were soldiers through and through, just fighting the war in a different way) as the breakout from the beachheads began. The real thrust into Europe began in August of that year, and one of the critical activities of the Twenty-Third Special was to approximate the presence of other units. They would regularly switch the patches on their uniforms and the markings on their (fake) vehicles, pretending one day to be the Sixth Army, another the Thirty-Seventh Field Artillery Battalion. It was in this latter capacity that the Ghost Army soldiers often displayed their true value and true grit; many nights the men would fire off phony flash canisters that simulated the firing of artillery pieces and then take shelter as real German artillery responded, raining down shells on the fake weapons and small gathering of real humans. Meanwhile, the actual allied artillery would be deployed miles away, taking no incoming fire and establishing itself in ideal positioning or maneuvering ahead as needed. This pattern would be repeated all across the Western Front through the end of the war in the spring of 1945.The Ghost Army is a unique book in many ways, which is little surprise given its subject; but perhaps the most striking thing about this tome is the fact that it can be enjoyed in two distinct ways. The hardcover book is large — it is of what one would call coffee table proportions, measuring about eight by ten inches — and about 240 pages long. Those pages are an almost even blend of captioned photographs, sketches, maps, graphics, and pure text. You could flip through The Ghost Army reading only the captions and looking at the pictures and be left with a decent understanding of what the unit did and who comprised its ranks. Alternately, you could read the prose without glancing at a single image and come away with a thorough grasp of who they were and what they did.But of course The Ghost Army is best enjoyed when every word is read and every image appreciated. That is especially so because of how colorful the men of the Twenty-Third Special Headquarters Division really were. How many other battalions featured dozens of cartoonists, photographers, and painters? Unlike most WWII units, which had occasional photos snapped of them by men and women working for Stars and Stripes or documenting the troops for military posterity, the Ghost Army was a self-documenting outfit, with everything from pencil sketches to watercolor paintings to photos capturing both the efforts and the essence of their time at war.The writing itself is crisp and moves at a clip, though it often moves faster than a student of history might like. You will not come away from The Ghost Army with a scholar’s grasp of the latter years of the European theater of WWII, but you will have a solid understanding of this one unit’s role in the conflict. And you will also feel a connection to some of the individual men who served in the Ghost Army. Sayles and Beyer do an admirable job of coloring up many of their characters, picking the right details, using the right quotes, and pairing their text with the right images to humanize and contextualize these unique soldiers.The book also admirably achieves what so many volumes of history fail to do: it is a pleasure to read, even if you won’t be ready to give a dissertation on military theory after digesting its last page. Editors’ Recommendations 10 Best Books by Ernest Hemingway, Ranked 12 Classic Sci-Fi Novels Everyone Who Likes Reading Should Read 16 Best Action Movies on Netflix Right Now NASCAR Driver Brad Keselowski on Crashing, Winning, and Creating a Legacy 10 Best History Books You Will Ever Read